I had to use the title, “No Introduction Needed…,” if only to re-capture the one funny bit Seth MacFarlane pulled off in last night’s Oscars performance.

You probably already know this, but recently I was notified by LinkedIn that my profile was one of the top 1% most-viewed profiles for the year 2012.

What’s that? You were also named one of the most viewed LinkedIn profiles in 2012? And your brother?


“who’s the big winner?”

What in the name of the “Who’s Who” scam is going on here?

In my small office, of the six people with LinkedIn profiles, THREE of us were notified that we were being recognized as “most viewed.” Three of us; In a total population of 200,000,000 LI subscribers. So, as much as I’d like to believe my little group of brilliant colleagues has cracked the top 1% of all Linked INites in terms of visibility, that would require a huge suspension in my belief in reality.

So what’s going on here? Are getting ribbons for entering the race? Is this the LinkedIn version of the Libyan Princess scam? Exactly where in the top 1% did I rank? Did I beat Tincup?

This much is certain…whatever the intent truly is/was, its a brilliant marketing campaign. You read an email that translates to “you are so awesome, people want to see you!”, and you get almost 20 million individual users unable to resist the urge to share the news – all of whom are at least comfortable enough with social media to have a LinkedIn profile to begin with. Some of them are compelled to further the cause by needlessly blogging about it…hmmm.

So, is the “distinction” of being in the Top 1% of LinkedIn profiles a real or imaginary accomplishment? I don’t know, but I’m sure as heck adding it to my LinkedIn profile.

John “Whit” Whitaker is Founder of the HR Hardball™ movement; also in the top 1% most likely to get busted eating Cinnamon Rolls after bedtime.