Don’t P*** On My Leg

Don’t P*** On My Leg

…then tell me it’s raining. Familiar with this one? I can remember the first time I heard this expression – my high school baseball Coach decided we all needed a proper ripping, and as he was expressing his displeasure, one of my teammates offered...
Special Sauce

Special Sauce

One of my prouder childhood achievements was beating the 30-second BigMac “challenge” as a 9-year old in desperate need of a promotional “Hamburglar” glass. Dad took me into the local McDonald’s, I took a few calming breaths, then wove a tapestry of hamburger...
The Feeling is Mutual

The Feeling is Mutual

“The Feeling is Mutual” is the second in a 10-part series outlining the concepts included in “The Physics of HR; Mastering the Laws of Motion,” the Whitaker joint set to publish in mid-2016. The first installment, “We Make People...
Protection vs. Projection

Protection vs. Projection

It may be scary to think about it this way, but you, my friend, have a reputation. You are continually building or validating that reputation, and you are being helped along in that endeavor by people all around you, often when you aren’t present to either...
Baby Got Back

Baby Got Back

What about your back-end? Excuse ME????!? No, not that back-end, I’m talking marketing life-cycle back-end. Think in terms of your product and services – how do you continue to promote and differentiate a brand that is way past the honeymoon stage?  What...