Baby Got Back

Baby Got Back

What about your back-end? Excuse ME????!? No, not that back-end, I’m talking marketing life-cycle back-end. Think in terms of your product and services – how do you continue to promote and differentiate a brand that is way past the honeymoon stage?  What...
Be The Top Banana…(or at least one we’ll remember)

Be The Top Banana…(or at least one we’ll remember)

My oldest son is 13. He and a couple of his (wonderful) knucklehead buddies like to record original songs whenever they are goofing around. This band incarnation goes by the handle Velvet Banana. Most of their current material revolves around the digestive process,...

Culture of One

“Culture of One” – is that a cool brand or what? Sounds so Highlander-ish (if you don’t get the reference, ask an old person like me). Brings to mind the donning of a cloak, sacred chanting, and the possible inclusion of a scepter. I’m...

LinkedIn vs. CV

These are strange and exciting times for job-seekers; “exciting” in that scary, overwhelming way that could confuse or defeat even the most diligent soul. The wildcard for the seeker (and the hiring community) is LinkedIn. Now up to 20M+ users, there are...