Protection vs. Projection

Protection vs. Projection

It may be scary to think about it this way, but you, my friend, have a reputation. You are continually building or validating that reputation, and you are being helped along in that endeavor by people all around you, often when you aren’t present to either...
Baby Got Back

Baby Got Back

What about your back-end? Excuse ME????!? No, not that back-end, I’m talking marketing life-cycle back-end. Think in terms of your product and services – how do you continue to promote and differentiate a brand that is way past the honeymoon stage?  What...
Be The Top Banana…(or at least one we’ll remember)

Be The Top Banana…(or at least one we’ll remember)

My oldest son is 13. He and a couple of his (wonderful) knucklehead buddies like to record original songs whenever they are goofing around. This band incarnation goes by the handle Velvet Banana. Most of their current material revolves around the digestive process,...

Ridiculously Good-Looking

Inspired again by my friends on LinkedIn, there’s quite a hub-bub circulating about comments made in an interview with Abercrombie & Fitch CEO Mike Jeffries. In the interview (given in 2006, but now re-surfaced), Jeffries flatly associates his...
I Endorse Endorsements

I Endorse Endorsements

I read another article today bagging on LinkedIn “endorsements.” Hard not to see the logic in the argument, especially when you see various skills being endorsed by people with whom you are not close. As Ms. Siegel points out, the whole endorsing process...