Baby Got Back

Baby Got Back

What about your back-end? Excuse ME????!? No, not that back-end, I’m talking marketing life-cycle back-end. Think in terms of your product and services – how do you continue to promote and differentiate a brand that is way past the honeymoon stage?  What...
The Middle Ball

The Middle Ball

Dad had a bitchin’ office. Realize this is coming from the perspective of a 9-year old who still considered Batman figurines “cool,” but I’m going to say my opinion holds up. He had a computer (this was 1070’s technology, so it was the...
Watch Your Ass – Aesop Paraphrased

Watch Your Ass – Aesop Paraphrased

Fridays posts always have a different tone – hopefully the “ass” didn’t scare you off.A man and his son were walking the family donkey to market when they heard an onlooker chastise them, “Fools, why walk when you have an animal to...